The Verghis Group

Customer Service using Twitter?

By Phil Verghis on January 15, 2009

Business Week has a very interesting story of how an employee at Comcast (cable provider in the US) decided to do something about the poor online reputation at Comcast. He started using Twitter.

This is another step in the move to ‘personalizing’ support. It can be done, profitably and help the customer at the same time.

To read the story, check out: 

Thanks to my buddy Sean O’Driscoll from Ants Eye View for alerting me to this story.

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